краш (krash)

What it means

1. 1.

   The person you have a crush on — note the shift: in Russian the word names the object of the feeling, never the feeling itself. мой краш is 'the person I fancy'.

2. 2.

   Strictly under-twenty-five vocabulary, and heavily associated with fandom and TikTok. Using it above that age is itself a joke.

Examples with translations

• Он мой краш ещё со школы.

  I've fancied him since school.

• Она крашнулась в него за неделю.

  She fell for him inside a week.

  Note: The derived verb крашнуться exists but is rarer and reads as very online.

Where it comes from

English 'crush', borrowed via K-pop and TikTok fandom around 2019 with the semantic shift from feeling to person already built in by the way English fans use it about celebrities.

First attested: around 2019

Other forms

Romanised as:

krash